What search engines and AI tools read

Search engines and AI answer tools such as ChatGPT, Gemini and Perplexity read pages, not people. For a licensed local business they mostly read:

• your own website: what each page says, in words, and the facts about you on it;
• public records about you, such as a state license file or the FMCSA register, and pages built from them, like your license or USDOT page;
• other pages that name you, such as a member page, a hub listing, your Google Business Profile and reviews.

What you can do

1. Use the same name, phone and website everywhere. Check your license or USDOT page, your member page and your Google Business Profile against each other.
2. Answer the questions your customers ask, in your own words, on your own site. Area pages with real numbers and their sources are one way.
3. Run the free site check and fix what it finds.

Nobody can promise a ranking or a mention in an AI answer, and we don't. These steps make your details correct and easy to read in more places.

To read more

• What is AEO (answer engine optimization)?
• AEO vs SEO: what actually changes
• How to get your website on Google
• Why doesn't AI name you yet?
• Why can't ChatGPT find my insurance agency?
• How many AI crawler visits should my website get?
• How do you get found in AI answers? A free guide, and the guide itself as a PDF.