Area pages: a page for each town you work

An area page is a page about one town or neighborhood you work, in your own words. Unlike other landing pages it is open to search engines and listed in your sitemap, and the area card on your home page links to it.

Making one

1. On your dashboard, open Landing pages, press New page and choose Area page.
2. Under Area, use the same name as the area card on your home page.
3. Pick a Design: Hybrid, Town guide or Original.
4. Choose the Photo at the top.
5. Write About the area: the streets, schools, commute and what homes cost. Start a line with ## to make a heading.
6. Fill in the extra fields your design uses (below).
7. Press Save page.

What you'll see: "Saved." Your home page's area card for that town now links to the page and shows its photo.

Many areas at once

When two or more areas on your home page have no page yet, Landing pages shows Make a page for each of my areas. Press it and each area gets a page you can then fill in.

The designs and their fields

Design	What it shows
Hybrid	The town name highlighted with a photo beside it, your listings in that town, the numbers, your writing, questions buyers ask and a contact band.
Town guide	A big photo across the top, quick facts, your writing beside your photos, drive times and the towns next door.
Original	The page as it was: photo behind the title, your writing, the form.

• Second photo: beside "Living in" in Hybrid, and beside your writing in Town guide. Optional.
• The numbers (Hybrid): up to 4, like "$489,000" and "median sale price, last 12 months". They show only with Where the numbers come from, and when filled in, for example "MLS PIN closed sales, retrieved 1 Nov 2026".
• Quick facts (Town guide): up to 6, like "Settled" and "1662".
• Drive times (Town guide): up to 4, like "35 min" and "to Worcester", shown only with their source line.
• Questions buyers ask: up to 6, shown as a list people can open, and to search engines as questions and answers.

Anything left empty is simply left out: no empty boxes.

The photo on your home page

The area page's Photo at the top is also the photo on that area's card on your home page. To change it, change it on the area page. Site settings' Images tab says so next to that card.