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Short answer: Yes, if you plan to build a business under your own name. A brokerage profile page is useful, but the brokerage owns it, controls it, and deletes it when you leave, along with every link, review and search ranking pointing to it. A site on your own domain keeps working through every brokerage change of your career.
What a brokerage page does well
- It is free and ready on day one.
- It borrows the brokerage's brand and search strength.
- It usually shows their listings feed.
What it can't do
- It isn't yours. The address is the brokerage's (for example brokerage.com/agents/your-name). Switch firms and it's gone.
- It looks like every other agent's page, with no room for your story, your areas or your language.
- Leads may route through the brokerage first, or to a shared inbox.
- You can't add your own tracking, pages or ad landing pages.
The career math
Many agents change brokerages at least once in their career. Every business card, Instagram bio and Google review link you point at a brokerage page breaks when you move. A domain like yourname.com never does.
Do you need both?
Most agents keep both: the brokerage page (it's free) and their own site as the address on everything they control. Link each to the other.
Swift Agent Sites builds agents their own site on their own domain, usually the same day, for $89 a month or $890 a year with no setup fee, hosting included.
Related: How much does a real estate agent website cost? · Can a real estate agent have their own Google Business Profile?