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Short answer: Yes, if a real share of the people you serve speak Spanish, as in much of Florida, Texas, California and the Southwest. Build a proper Spanish version with its own pages and wording, not a translate button: Google indexes it, Spanish-speaking clients trust it, and very few competing agents have one.
Why it pays off
- Less competition: far fewer agent sites are in Spanish, so you're easier to find.
- Trust: a client who can read everything in their language is more likely to call.
- Search: Google shows Spanish pages to people searching in Spanish. A translate widget produces nothing for Google to index.
How to do it well
- Separate pages per language, linked to each other, each with its own title and description.
- Natural wording, not word-for-word translation. "Casas en venta en Doral" is how people search.
- A language switch at the top of every page.
- Contact options that match: WhatsApp is often preferred over email.
When it isn't worth it
If you can't serve clients in Spanish yourself or through your team, a Spanish site sets expectations you can't meet.
Every Swift Agent Sites site can be built in English, Spanish, or both.
Related: What should a real estate agent website include? · What is AEO and why real estate agents should care