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Short answer: Anywhere from the same day to three months. A template-based site can be live in a day to a week; a custom design usually takes 4 to 12 weeks. In both cases, what slows it down most is not the building. It's gathering your photo, bio, areas and domain.
Typical timelines
- Brokerage profile page: Same day
- Template or done-for-you site: Same day to 1 week
- Custom design by an agency: 4–12 weeks
- Built yourself (Wix, Squarespace): 1–4 weekends, realistically
What you need ready
- A professional headshot.
- A short bio: who you help, where, and why you.
- The areas you serve.
- Your license number and brokerage.
- A domain name, or permission to buy one for you.
What delays launches
- Waiting on photos and copy.
- Domain transfers from an old provider.
- Too many review rounds on design details that don't bring in clients.
Swift Agent Sites builds from what's already public about you (your license, bio and areas), so most sites are live the same day and you edit from there.
Related: How much does a real estate agent website cost? · What should a real estate agent website include?