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Can I use my own domain name for my real estate website?

Yes. You can use a domain you already own or buy one for about $10–20 a year. Here is how to choose a good one and connect it without losing email.

An address bar showing an agent's own domain, with web and email records

Este artículo está disponible solo en inglés.

Short answer: Yes, and you should. A domain you own, like yourname.com, is the one address that stays yours through every brokerage change. A new domain costs about $10–20 a year. If you already own one, it can usually be pointed at a new site without touching your email.

Choosing a domain

  • Your name first: mariaperez.com or mariaperezrealtor.com.
  • Short, spellable and said easily out loud. Avoid hyphens and numbers.
  • .com if you can get it; otherwise .homes or .realtor can work.
  • Avoid brokerage names in your domain, since you may not always be there.

Connecting it

Pointing a domain at a website changes its web records only. Your email records (MX) stay as they are, so email keeps working. Whoever sets it up should confirm they're leaving your email records alone.

What if a previous company registered it for me?

Ask them to transfer it to an account in your name. It's your right, and it matters: whoever controls the domain controls your site and your email.

The Swift Agent Sites plan includes connecting your own domain, hosting and the security certificate (https).

Related: Do I need my own website if my brokerage gives me one? · How long does it take to build a real estate agent website?

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