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Short answer: In your first 90 days, start with the people who already know you, a Google Business Profile, and one social channel, all pointing to a simple site of your own. Paid ads work later, once you have a way to capture leads and the time to follow up within minutes. Most first deals come from the sphere, not strangers.
Weeks 1–4: your sphere
- Tell everyone you know, in a personal message, not a mass post.
- Ask for one thing: "If you or anyone you know is thinking of buying or selling this year, I'd love to help."
- Put your site in every message, so they have somewhere to send people.
Weeks 2–6: be findable
- A Google Business Profile for you as an agent (where your brokerage allows it).
- Your own site with your areas, reviews and a one-tap way to reach you.
- Consistent name, phone and link across Instagram, Facebook and Google.
Weeks 4–12: one channel, done well
Pick one: Instagram, Facebook groups, or local video. Post useful local content weekly: prices in your area, open houses, "what $400k buys in Kendall".
When to add paid ads
Once you can respond to a lead within five minutes and have a page built to capture it. Before that, ads mostly buy you leads you lose.
Related: Real estate lead generation: every channel compared · Can a real estate agent have their own Google Business Profile?