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What search engines and AI tools read
Search engines and AI answer tools such as ChatGPT, Gemini and Perplexity read pages, not people. For a licensed local business they mostly read:
- your own website: what each page says, in words, and the facts about you on it;
- public records about you, such as a state license file or the FMCSA register, and pages built from them, like your license or USDOT page;
- other pages that name you, such as a member page, a hub listing, your Google Business Profile and reviews.
What you can do
- Use the same name, phone and website everywhere. Check your license or USDOT page, your member page and your Google Business Profile against each other.
- Answer the questions your customers ask, in your own words, on your own site. Area pages with real numbers and their sources are one way.
- Run the free site check and fix what it finds.
Nobody can promise a ranking or a mention in an AI answer, and we don't. These steps make your details correct and easy to read in more places.
To read more
- What is AEO (answer engine optimization)?
- AEO vs SEO: what actually changes
- How to get your website on Google
- Why doesn't AI name you yet?
- Why can't ChatGPT find my insurance agency?
- How many AI crawler visits should my website get?
- How do you get found in AI answers? A free guide, and the guide itself as a PDF.
Updated November 11, 2026. Still stuck? Email mail@swiftagentsites.com.