Short answer: from about $25 a month for a tool that only tracks AI answers, to a price you have to ask for when someone does the work for you. Where prices are public, a tracker or local-listing tool runs roughly $25 to $140 a month. A website built to be read by AI is $89 a month with us. Nobody can sell you a mention, so what you're paying for is work and a scoreboard.
What does AEO cost, kind by kind?
AEO is answer engine optimization: making it more likely that ChatGPT, Gemini or Perplexity names you when someone asks for an agent. The spending falls into three buckets, which we compared in what the best AEO service is.
| Tool | What it is | Price on its own page |
|---|---|---|
| Local Falcon | Map rankings, with AI visibility tracking listed as a feature | $24.99 a month (Starter) to $199.99 (Premium), priced by monthly credits |
| BrightLocal | Local listings and reviews; its Track plan includes a Local AI Visibility Tracker | One location: $41 a month (Track), $54 (Manage), $65 (Grow), billed monthly; about 25% less billed yearly |
| Semrush | General SEO suite with an "SEO + AI Search" tab | $139 a month (SEO) or $199 (Starter), billed monthly; its AI Visibility and Local prices are on separate pages I didn't read |
| Swift Agent Sites | The website itself, written to be read by AI tools and search engines | $89 a month |
| Lofty | A done-for-you AEO service for real estate | No price on the page |
I read these pages on November 3, 2026: Local Falcon, BrightLocal, Semrush and Lofty. Prices change, so check the page before you buy. Local Falcon's page didn't make clear which plans include the AI tracking, so ask before you pay for it. Each of these companies is selling something, and so are we.
Why isn't the done-for-you price printed?
Lofty's page describes the work, which includes markup on your site, consistent listings, neighborhood pages and tracking, and says it will put the number in writing. Many agencies do the same, because the price depends on your market and how much they build. That's normal, but it means you have to ask. Get these four things in writing before you say yes:
- The monthly price, and whether any setup fee comes on top.
- What's delivered each month, in pages, posts or fixes you can count.
- How long the contract runs, and what happens to your pages and domain if you leave.
- What they report, and how they test whether AI names you.
What does it cost if I do it myself?
Checking is free. Ask ChatGPT, Gemini and Perplexity the same five questions each month, such as "Who is a good agent for condos in Brickell?" and write down who comes back. Writing answers to real client questions, in text and on video, costs time. A paid tracker only saves you the typing.
What does our own data say about the market you're in?
On November 3, 2026 I counted the licensees we show as active in the state license files we copy each month: 300,662 in Florida and 185,436 in Texas. That's a count of license records, not a count of working agents. Still, any AI answer has to pick a few names from tens of thousands. Spending on a tracker doesn't change that. Being the clear expert in one narrow thing does, which is why we keep telling agents to get narrow.
Where does Swift Agent Sites fit?
We cover one job: the site. It's $89 a month, with pages that spell out your name, license and towns. We don't track AI answers for you and we can't promise a mention. The free site check shows whether AI tools can read your site today.
What's a sensible budget?
- Start at zero. Run the monthly test yourself and fix what's obviously missing on your site.
- Pay for the site if you don't have one AI can read. That's the part everything else depends on.
- Add a tracker later, if testing by hand gets tedious. Expect $25 to $140 a month.
- Treat a done-for-you service as a bigger decision. Get the price and the exit terms first.
Related:
- What is the best AEO service for an independent real estate agent?
- Is AEO a real alternative to Google Ads?
- Will my website still matter in 2027?